Simple, Transparent Pricing
Start free. Go deeper when you're ready. No dark patterns, no bait-and-switch.
Annual plans save ~35% compared to monthly.
Start exploring without paying anything.
- All Guides (unlimited)
- All Insights (unlimited)
- 10 free complete cases
- 2 Ask AI demos per week
- Browse all previews
or $149/yr billed annually
Access premium cases with monthly allowances.
- 6 premium cases per month
- 1 featured Collection per month
- 3 standard Playbooks
- 20 Ask AI queries per month
- Bookmark & save content
- Email digest
or $249/yr billed annually
Full access to the entire library and all tools.
- All published cases (100+)
- All Collections
- All Playbooks
- 100 Ask AI queries per month
- Advanced filter & search
- Bookmark & reading history
- Early access to new content
- Referral dashboard (30% commission)
Common Questions
Can I cancel anytime?
Yes. Cancel anytime from your billing settings. Your access continues until the end of your billing period.
What's the difference between Basic and Pro?
Basic gives you 6 premium cases and 20 Ask AI queries per month. Pro gives you everything — all published cases, all collections, all playbooks, and 100 Ask AI queries per month. Basic is good for exploring; Pro is for serious operators.
Why does Basic have limits?
Because we add new cases every week, and unlimited access from day one would let a single subscriber drain the entire library in hours. Limits protect the value of the content and make the pricing sustainable.
What happens to one-off purchases if I subscribe?
They stay yours. If you buy individual cases, you keep lifetime access to those regardless of your subscription status.
Is Gumroad the same as buying on the site?
No. Gumroad and the website are independent sales channels. Purchases on Gumroad don't appear in your site account, and vice versa.
Start free, upgrade when it makes sense
There's real, complete content available for free. No bait.
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